“Rethinking Gamification” book launch party

book launch poster

The Gamification Lab at the Center for Digital Cultures of Leuphana University of Lüneburg and meson press are happy to announce a public event for the launch of the book “Rethinking Gamification”, edited by our research team members Mathias Fuchs, Sonia Fizek, Niklas Schrape and Paolo Ruffino.


Gamification marks a major change to everyday life. It describes the permeation of economic, political, and social contexts by game-elements such as awards, rule structures, and interfaces that are inspired by video games. Sometimes the term is reduced to the implementation of points, badges, and leaderboards as incentives and motivations to be productive. Sometimes it is envisioned as a universal remedy to deeply transform society towards more humane and playful ends. Despite its use by corporations to manage brand communities and personnel, gamification is more than just a marketing buzzword. States are beginning to use it as a new tool for governing populations more effectively. It promises to fix what is wrong with reality by making every single one of us fitter, happier, and healthier. Indeed, it seems like all of society is up for being transformed into one massive game.


The contributions in this book offer a candid assessment of the gamification hype. They trace back the historical roots of the phenomenon and explore novel design practices and methods. They critically discuss its social implications and even present artistic tactics for resistance. It is time to rethink gamification!


The book also features articles by Sebastian Deterding, Joost Raessens and Daphne Dragona, among others.


The “Rethinking Gamification” book launch party will take place on Monday, June 30th 2014, at Mondbasis, Lüneburg.

Don’t miss the opportunity to meet and talk to the team of experts editing the book and other scholars interested in the topic of gamification!


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